NPS (Net Promoter Score) measures customer loyalty by asking how likely customers are to recommend your product or service. In Screeb, this score is calculated based on responses to your NPS question.
Calculation Formula
NPS = % Promoters - % Detractors
The score ranges from -100 to +100.
How are respondents categorized?
On a scale of 0 to 10, respondents are grouped into:
Promoters (score 9-10)
Strong advocates who will actively promote your product
Counted positively in the NPS calculation
Passives (score 7-8)
Satisfied but not enthusiastic customers
Not counted in the NPS calculation
Detractors (score 0-6)
Unhappy customers who might discourage others
Counted negatively in the NPS calculation
Example Calculation
For 100 responses:
60 Promoters (60%)
30 Passives (30%)
10 Detractors (10%)
NPS = 60% - 10% = +50
Dashboard Visualization
In your Screeb dashboard, you can:
View NPS evolution over time
See the distribution of Promoters, Passives, and Detractors
Filter results by time period
Segment data by user attributes
Export raw data for detailed analysis