What is a User Segment ?
A user segment refers to a subset of users within a larger group who share common characteristics, behaviors, or attributes. In various industries and contexts, user segmentation is a valuable practice to better understand and cater to the diverse needs and preferences of different user groups. By dividing users into segments, organizations can create targeted strategies, personalized experiences, and more effective communication.
How to create a segment ?
To create your segment you need to filter the users you want to include.
Add the filters you want to define your new Segment.
Once done, click on the Save Segment Button above the filtered user list.
A modal will appear, asking you to save the segment. Two options are available:
Create a New Segment
When choosing this option, you will be asked to entrer the name of your new User Segment.
Additionally, you can set this User Segment has favorite.
Select an existing segment
When selection an existing segment, the users will be added.
This is a addition operation. The existing segment will have the sum of it's base Users + the new filtered Users.
If a user was already in the existing User Segment, he will not be imported again, avoiding user duplication inside the User Segment.
How to Import a Segment ?
🚧 This feature is still under development. Screenshot and features presented here may change.
You can manually import a User Segment from an external data source.
When importing a User Segment, you can either create a new one, or append the imported users into an existing segment.
Users to import must exists in your Screeb Workspace. Make sure to import identities that match the way you identify users in Screeb.
Go to the list of User Segments under Observe > Audience > All segments
From here, click on the "Import segment" button.
You will access the segment import form page.
You have to way of importing users into a segment.
Import by User Properties
From your external Data Source, extract the property you want the import users from.
This can be a unique property like an email or a custom id, or a more common property like a subscription type.
Select the desired property from the dropdown, and paste the property values in the area underneath.
⚠️ Property values must be separated by a new line.
Once done, click on the "Assign by property" button, and wait for the import to be confirmed.
Import by User Identity
From your external Data Source, extract the identity you want the import users from.
This has to be the same identity id used to identify users with Screeb inside your product.
Paste the property values in the right area.
⚠️ Identifiers must be separated by a new line.
Once done, click on the "Assign by identifier" button, and wait for the import to be confirmed.
Access User Segments
Once you have created all your segments, you can find them under
Observe > Audience > All segments
At any time, you can ask a question to a specific User Segment from the list above.
Important Notice
It is important to know that segments are fixed groups created at a given time. This means that a user who matches the criteria in the future will not be added automatically, and users that does not match the criteria anymore will still be part of the segment.