A user segment refers to a subset of users within a larger group who share common characteristics, behaviors, or attributes. In various industries and contexts, user segmentation is a valuable practice to better understand and cater to the diverse needs and preferences of different user groups. By dividing users into segments, organizations can create targeted strategies, personalized experiences, and more effective communication.

To create your segment you need to apply some filter on your users, for example you want to create a new segment with all your users with a last activity before the 10 january 2024 :

When you have choose the filter, you can save this segment and name it :

Once you have created all your segments, you can find them here:

To have the details, just click on it to see all the information about your segment :

It is important to know that segments are fixed groups created at a given time. This means that a user who matches the criteria in the future will not be added automatically.